Give your products a clear competitive edge

The Clear View programme is an initiative aimed at helping food and drink companies take a strategic look at their product range.

The programme provides market and technical analysis to help determine which products will benefit from enhanced support and the best way to achieve that.

There are great opportunities for the food and drink sector to embrace innovation and this programme provides the expertise, advice and direction to take advantage of these.

The Clear View team work with your company to identify gaps in the product portfolio, to develop a clear and focused brief for product development and to provide recommendations on alternatives that can create new ideas and new solutions.

With Appetizing Innovation's practical business solutions you can keep on top of the latest developments in food technology and manage what you already know to make a difference.

What is Clear View?

Delivered for Appetizing Innovation by the Regional Food Group and supported by Yorkshire Forward, Clear View offers portfolio profiling, product range optimisation and cost analysis, all aimed at improving product lifecycles and commercial viability.

Clear View supports food and drink businesses in all aspects of growth and development, from product design and testing to consumer awareness, trade development and marketing.

What is the Regional Food Group?

The Regional Food Group helps to promote and support all companies involved in the food and drink industry. With experts in food technology, workforce skills, marketing and business development we can offer advice and support to increase innovation, and improve efficiency and consumer awareness, ultimately leading to improved sales and consumption of great Yorkshire produce.

How does the programme work?

Clear View provides a structured programme that enables clients to resolve issues as identified and agreed during an initial assessment. Individual modules can also be accessed to address specific requirements. It can then provide hands on expertise and help forge links with universities and other businesses to mentor the process and create opportunities to answer common problems.

What does it offer?

- Market analysis of the company, your products in the market place, sector strengths and consumer activity.

- Benchmarking to understand the company's products, build profiles and assess against competitors.

- Creative workshops to facilitate ideas generation and develop a clear and focused brief for development.

- Review and critique to ensure recipes and processes are fit for purpose, minimise costs and improve efficiencies.

- Commercial mapping to clarify product life and profitability for both existing and emerging products.

What's in it for me?

A business that understands its products, finances, routes to market and customer base can optimise its position whilst always looking for new opportunities.

Using the Clear View programme, day to day decisions and strategic planning can be made based on measured information, giving food companies the confidence, inspiration and ideas for their products to fulfil their potential.

What do they cost?

Clear View is subsidised as part of the Appetizing Innovation programme supported by Yorkshire Forward. Each project is tailored to meet specific company needs with costs based on £350 per day.

Where do I find out more information?

For further information on the programme and to book a consultation appointment please contact Sarah Knapper, Research and Development Director, Regional Food Group on 01937 830354 or via email at sarah.knapper@regionalfoodgroup.co.uk.

Click here to view a pdf version of this information.